Platform Guide

Pinterest Tag setup for e-commerce and content campaigns

Generate Pinterest Tag event code for product views, add to carts, checkouts, and lead conversions — optimized for Pinterest Shopping campaigns.

✓Pinterest Tag base installation via GTM
✓E-commerce event code (AddToCart, Checkout, Purchase)
✓Lead and signup event code

Generate Pinterest Tag code free →See demo →

No developer needed · Works with Pinterest Shopping campaigns · Free to start

Why Pinterest tracking is often incomplete

🏷️

Only base tag, no events

Most Pinterest setups only install the base tag. Without event tracking, Pinterest's algorithm can't optimize for purchases or leads — only for page visits.

🛍️

Product catalog data missing

Pinterest Shopping campaigns need content_id and content_type to match your product catalog. Missing these fields = broken dynamic ads.

🔍

Visual search signals lost

Pinterest users often discover products visually. ViewContent and AddToCart signals from these sessions are critical for retargeting — but often not tracked.

What Sytrics generates for Pinterest

Pinterest Tag base installation

Complete Custom HTML tag for GTM with your Tag ID — fires on all pages.

E-commerce event suite

pagevisit, addtocart, checkout, and lead event code with content_id and line_items.

Product catalog fields

product_id, product_name, product_price, and quantity fields for Pinterest Shopping catalog matching.

Validation guide

Step-by-step guide to verify in Pinterest Tag Helper Chrome extension.

Pinterest Tag — Purchase (Checkout) Event

// Pinterest Tag — Purchase Event
pintrk('track', 'checkout', {
  value: orderValue,
  order_quantity: itemCount,
  currency: 'USD',
  order_id: orderId,
  line_items: [{
    product_id: productId,
    product_name: productName,
    product_price: productPrice,
    product_quantity: quantity,
  }],
});

// Pinterest Tag — Add to Cart
pintrk('track', 'addtocart', {
  value: productPrice,
  order_quantity: 1,
  currency: 'USD',
  line_items: [{ product_id: productId }],
});

✓ content_id must match your Pinterest product catalog IDs for Shopping campaigns

From URL to live Pinterest Tag in 5 steps

Enter your site URL in Sytrics

Go to sytrics.io, paste your website URL, and select your business sector.

Select Pinterest as platform

Choose Pinterest from the platform list. Sytrics generates the base Tag code and e-commerce event code.

Add the base tag via GTM

Create a new Custom HTML tag in GTM with the Pinterest base code. Set the trigger to All Pages.

Get your Pinterest Tag ID

In Pinterest Ads Manager → Conversions → Pinterest Tag — copy your Tag ID and replace the placeholder in the code.

Verify with Pinterest Tag Helper

Install the Pinterest Tag Helper Chrome extension and trigger events on your site to confirm everything fires correctly.

Pinterest events Sytrics supports

checkoutBOFU

addtocartMID

leadBOFU

signupBOFU

pagevisitTOFU

viewcategoryTOFU

Frequently asked questions

Where do I find my Pinterest Tag ID?

In Pinterest Ads Manager → Conversions → Pinterest Tag. Your Tag ID is shown in the tag management screen — it's a numeric string. Replace YOUR_TAG_ID in the Sytrics-generated code with this value.

What is content_id and why does it matter?

content_id is the product identifier you send with Pinterest events. For Shopping campaigns, it must exactly match the ID field in your Pinterest product catalog. If they don't match, Pinterest can't serve dynamic product ads to users who viewed those products.

How do I verify my Pinterest Tag is working?

Install the Pinterest Tag Helper Chrome extension from the Chrome Web Store. Navigate to pages on your site and trigger events. The extension shows which events fired and highlights missing or incorrect fields.

Does Pinterest have a Conversions API?

Yes, Pinterest offers a Conversions API (CAPI) for server-side event tracking. It improves match rates and recovers conversions blocked by browser privacy features. A dedicated guide for Pinterest CAPI is coming soon to Sytrics.

Generate your Pinterest Tag code in 3 minutes

✓ No developer needed
✓ Shopping campaign fields included
✓ Free plan — no credit card

Generate Pinterest Tag code free →

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