Knowledge learned from real campaign data, not agency slide decks.
There's no team logo behind Sytrics. Just one profile — working in digital marketing since 2011, starting as a web analyst and moving into growth and performance roles over the years.
E-commerce, tourism, automotive, FMCG — dozens of campaigns across different sectors and scales. And the same problem in all of them: tracking incomplete, signals dirty, algorithm starved. The issue wasn't budget. It was what we couldn't measure.
Sytrics was built to solve that problem. Not for agencies or tool vendors — for marketers and e-commerce teams who want to fix their own measurement gaps.
Started with GA, site segmentation, and conversion funnel analysis.
Organic growth, search intent analysis, content strategy.
Meta, Google Ads — first ROAS optimizations, pixel setups.
E-commerce growth roles at different scales. First serious confrontation with tracking gaps.
Tourism, automotive, FMCG — each sector with different measurement needs. Standard solutions fell short everywhere.
A solution to an inside problem, built from the inside.
Optimization built on dirty signals is a well-intentioned mistake. Correct tracking comes before everything else.
Not complex dashboards — working code. Sytrics output should be copy-paste ready to go live.
Ad algorithms need signals to learn. Giving them the right signals is our job.
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