Pinterest Tag GTM Setup: Conversion Tracking for Pinterest Ads

Pinterest Tag is the tracking pixel for Pinterest Ads. It measures which actions users take on your website after seeing your pins. Installing it through Google Tag Manager (GTM) keeps your tracking organized and makes future changes easy.

What Pinterest Tag tracks

Pinterest Tag supports these standard events:

• PageVisit — any page view
• ViewCategory — category page viewed
• Search — search performed on your site
• AddToCart — item added to cart
• Checkout — purchase completed
• Lead — form submitted
• SignUp — account created
• WatchVideo — video played
• Custom — any custom event you define

1. Log into Pinterest Ads Manager
2. Go to Ads → Conversions
3. Click Create Pinterest Tag if you don't have one
4. Copy your Tag ID (a 13-digit number)

1. Open GTM → Tags → New
2. Tag Configuration → Custom HTML
3. Paste your Pinterest base tag code (available in Pinterest Ads Manager → Tag details → View tag code)
4. Trigger: All Pages
5. Name: Pinterest Tag — Base
6. Save

For an e-commerce store, create separate tags for the key events:

AddToCart:

<script>
  pintrk('track', 'addtocart', {
    value: {{DL - cart_value}},
    order_quantity: {{DL - quantity}},
    currency: 'USD'
  });
</script>

Trigger: your add-to-cart click trigger

Checkout (Purchase):

<script>
  pintrk('track', 'checkout', {
    value: {{DL - order_value}},
    order_quantity: {{DL - item_count}},
    currency: 'USD',
    order_id: {{DL - order_id}}
  });
</script>

Trigger: order confirmation page

Install the Pinterest Tag Helper Chrome extension. Navigate your site — the extension shows which events are firing and whether they are set up correctly.

Pinterest Ads Manager → Ads → Conversions → your tag → check the Event History tab. Events should appear within a few minutes of being triggered.

Generating Pinterest code with Sytrics

Sytrics generates Pinterest Tag event code as part of a multi-platform scan. Select Pinterest alongside Meta, Google, or TikTok to receive consistent, GTM-ready code for all your platforms at once.

Generate Pinterest tracking code with Sytrics →