Platform Guide

LinkedIn conversion tracking for B2B campaigns

Generate LinkedIn Insight Tag setup, conversion event code, and Matched Audiences configuration — for lead gen, demo requests, and trial signups.

✓Insight Tag base installation via GTM
✓Conversion event code with your Conversion ID
✓Demographic insights setup guide

Generate LinkedIn code free →See demo →

No developer needed · Works with all LinkedIn campaign types · Free to start

Why LinkedIn tracking needs special attention

🕐

B2B attribution is long

LinkedIn buyers research for 2–8 weeks before converting. The default 30-day click, 7-day view window misses a significant portion of the journey.

👥

Demographic data is unique

LinkedIn is the only ad platform that provides job title, seniority, company size, and industry data for your website visitors. Without Insight Tag, you're flying blind.

📋

Lead quality varies

Form fills on LinkedIn can have highly variable quality. Proper conversion tracking — combined with CRM feedback — helps optimize for quality leads, not just volume.

What Sytrics generates for LinkedIn

Insight Tag via GTM

Complete Custom HTML tag for GTM with partner ID and async script — ready to paste and publish.

Conversion event code

window.lintrk() code with your Conversion ID placeholder — fire on form submit, demo request, or purchase.

Lead + Contact + Registration events

Pre-built event code for all B2B conversion types — lead, contact request, trial signup, and purchase.

Matched Audiences setup guide

Step-by-step guide to configure LinkedIn Matched Audiences using your Insight Tag data.

LinkedIn Insight Tag + Conversion Event

// LinkedIn Insight Tag — via GTM Custom HTML
<script type="text/javascript">
_linkedin_partner_id = "PARTNER_ID";
window._linkedin_data_partner_ids =
  window._linkedin_data_partner_ids || [];
window._linkedin_data_partner_ids.push(_linkedin_partner_id);
</script>

// LinkedIn Conversion Event
window.lintrk('track', {
  conversion_id: YOUR_CONVERSION_ID  // from Campaign Manager
});

✓ Get your Conversion ID from LinkedIn Campaign Manager → Analyze → Conversion Tracking

From URL to live LinkedIn tracking in 5 steps

Enter your site URL in Sytrics

Go to sytrics.io, paste your website URL, and select your business type.

Select LinkedIn as platform

Choose LinkedIn from the platform list. Sytrics generates the Insight Tag base code and conversion event code.

Add the Insight Tag via GTM

Create a new Custom HTML tag in GTM, paste the generated code, and set the trigger to All Pages.

Get your Conversion ID

In LinkedIn Campaign Manager → Analyze → Conversion Tracking → Create a conversion → copy the Conversion ID.

Add conversion events to GTM

Create a Custom HTML tag with the conversion event code. Set the trigger to fire on your thank-you page or form submission.

LinkedIn events Sytrics supports

LeadBOFU

CompleteRegistrationBOFU

PurchaseBOFU

Frequently asked questions

Where do I find my LinkedIn Partner ID?

In LinkedIn Campaign Manager → Account Assets → Insight Tag. Your Partner ID is shown in the Insight Tag code snippet — it's a 7-10 digit number. Replace PARTNER_ID in the Sytrics-generated code with this number.

Where do I find my Conversion ID?

In LinkedIn Campaign Manager → Analyze → Conversion Tracking → select or create a conversion → the Conversion ID is shown in the event code snippet. Each conversion action has a unique ID.

What demographic data does Insight Tag provide?

Once installed, LinkedIn provides company name, industry, company size, job function, seniority, and country data for your website visitors — even anonymous ones. This is available in Campaign Manager → Website Demographics.

How long is LinkedIn's attribution window?

LinkedIn's default attribution is 30 days post-click and 7 days post-impression. For B2B campaigns with long buying cycles, you can extend the click-through window to 90 days in Campaign Manager conversion settings.

Can I use LinkedIn CAPI?

LinkedIn's Conversions API is available but currently has limited adoption. It allows server-side event matching similar to Meta CAPI. Sytrics will add a LinkedIn CAPI guide when the API reaches wider availability. For now, the Insight Tag + GTM approach covers the majority of B2B tracking needs.

Generate your LinkedIn tracking code in 3 minutes

✓ No developer needed
✓ Works with all LinkedIn campaign types
✓ Free plan — no credit card

Generate LinkedIn code free →

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