🔌 Server-Side Integration

CAPI Setup: Measure Conversions Your Browser Can't See

iOS restrictions and cookie blocking prevent your ad algorithms from learning. Switch to server-side measurement with Meta CAPI, Google Enhanced Conversions, and TikTok Events API.

✓ Step-by-step setup guide✓ Code examples per platform✓ Test & validation steps

Why CAPI?

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Lost Conversions

Browser tracking loses 20-40% of conversion data post iOS 14+. Purchases and form submissions are going unrecorded.

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Algorithm Starvation

Missing signals raise CPA, algorithm can't find the right audience. Your ad spend efficiency depends directly on tracking quality.

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Cookie Lifespan Shrinking

Safari 7-day limit, Firefox ITP — cookie windows keep shrinking. Server-side tracking solves this permanently.

What is this?

Meta Conversions API (CAPI) sends conversion data directly from your server to Meta instead of the browser pixel. Works alongside the pixel — deduplication prevents double counting.

Prerequisites

•Meta Business Manager access
•Active pixel in Events Manager
•Node.js, Python, or PHP on your server
•Pixel update for event_id deduplication

Step-by-Step Setup

Test & Validate

Common Mistakes

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Included in Pro plan

✓ Step-by-step setup code
✓ Platform test guide
✓ Common mistakes & fixes

Find out which CAPI events you need to set up in 3 minutes

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Enter URL → CAPI event list + GTM code ready for your sector