İletişim formunuz uzun bir satın alma yolculuğunun son adımıdır — reklam platformlarınız öncesini hiç görmez.

Using a mortgage or affordability calculator is the clearest signal that a visitor has moved from browsing to seriously evaluating a purchase. They are running their own financial numbers — this is not passive interest. Calculator completions are the strongest pre-inquiry signal on any property site. The data produced — price range, deposit amount, loan term — is also the most valuable targeting parameter for follow-up campaigns.

Tracked as a generic page interaction or not tracked at all. Calculator results are never passed as event parameters to Meta or Google. You cannot distinguish a visitor who calculated €800/month from one who calculated €4,000/month.

• ·Meta (custom conversion — purchase intent)
• ·Google (Smart Bidding signal)
• ·Email automation (high-intent nurture trigger)
• ·CRM (lead score +20)

A virtual tour is a proxy for a physical viewing. Someone who starts a virtual tour has cleared multiple intent thresholds: they found the listing, liked the photos, and decided the property was worth focused attention. Virtual tour starters convert to inquiries at 3–5× the rate of users who only view photos.

Virtual tours are embedded via third-party tools with no custom event fired on the parent site. The engagement is invisible to your ad platforms. Your remarketing audience treats someone who spent 12 minutes on a virtual tour the same as someone who bounced after one photo.

• ·Meta (high-intent custom audience)
• ·Google (Similar Audiences seed)
• ·LinkedIn (for commercial/investment properties)
• ·GA4 (engagement quality analysis)

Saving a property is the closest real estate equivalent to an add-to-cart event. The visitor has made an active decision to keep this property under consideration. Save rates correlate strongly with eventual inquiry rates. Properties with high save-to-inquiry ratios often indicate price sensitivity.

Treated as a feature usage metric rather than a conversion signal. Save events are never forwarded to Meta or Google as high-value events. Your ad platforms have no way to identify and scale to users who exhibit this behavior.

• ·Meta (custom conversion — shortlist intent)
• ·Google (remarketing list)
• ·Email automation (saved property follow-up)
• ·CRM (priority lead flagging)

Floor plan downloads indicate the visitor is moving from visual appreciation to practical evaluation. They are checking layout, room sizes, and flow. This signal is particularly strong for family buyers and investors. It predicts high-quality inquiries — the visitor has done their spatial homework.

Floor plan PDFs are linked directly without any click tracking. Downloads happen without any event fire. The visitor who downloaded the floor plan and spent 10 minutes measuring rooms looks identical to a casual visitor.

• ·Meta (warm audience — high-engagement)
• ·Google (custom intent audience)
• ·Email automation (follow-up with similar properties)
• ·GA4 (content engagement analysis)

Every filter interaction is a stated preference: price range, bedroom count, location, property type. A visitor who filters for 3-bedroom properties under €400K in a specific neighborhood has told you more in one interaction than most CRM forms capture.

Filter values are never captured as event parameters. You know a visitor used the filter function, but not what they filtered for. You cannot build a "3-bed under 400K seekers" audience because the event contains no property metadata.

• ·Meta (dynamic property retargeting)
• ·Google (custom intent targeting)
• ·CRM (preference-based lead routing)
• ·Email (preference-matched listing alerts)